Martina Franca Puglia: Our Definitive Guide

Discover Martina Franca Puglia, an Italian town with a rich history and plenty to do. Keep reading for the full travel guide to Itria Valley’s most dramatic town.

Whether you’ve managed to find out about Martina Franca while planning a Puglia road trip itinerary or you’re just researching day trips from Bari or Polignano a Mare, Martina Franca is one of Puglia’s real gems.

I first visited Martina France in 2022 and fell in love with this gorgeous small town in Puglia (Apulia). Since then, I’ve spent a whole month living in its center and I now live permanently down the road in the Valle d’Itria.

You’re in the right place for the best insider information on Martina Franca.

Martina Franca is architecturally different from all other Itria Valley towns and reminds one of Lecce or even a mini Rome with its Baroque flamboyance and drama.

The historic center is full of narrow alleyways waiting for you to get lost in and there are some delicious restaurants to eat at and great accommodation options.

All you need is a few hours in Martina Franca to already experience its beauty and grandeur so it’s well worth your time even if you are just passing through.

Keep reading for our definitive, local’s guide to Martina Franca Puglia and start planning your trip today.

*This ‘Martina Franca travel guide’ post contains affiliate links meaning I might make a small profit if you choose to book at no extra cost to you. This helps me to keep providing you with top-quality content for free.

READ MORE: A Puglia Road Trip Itinerary: Our 10 Day Puglia Guide

Where is Martina Franca?

Martina Franca is located in Puglia or Apuglia, a southern Italian region that sits in the heel of Italy’s boot. More specifically Martina is located in the Valle d’Itria just south of Locorotondo, north of Taranto but also near Cisternino, Ceglie Messapica, Alberobello and Ostuni.

Martina Franca is also a short drive away from larger cities like Brindisi and Bari.

How to Get to Martina Franca, Puglia

The best way to get to Martina Franca Puglia is by car and if you’re on a Puglia road trip itinerary, Martina Franca can be visited along with Alberobello and Locorotondo on the same day.

I strongly recommend renting a car for the Puglia area as it gives you the most freedom for exploring all of these historic towns.

I always use Discover Cars to rent a car in Italy. They have some of the best rates, especially in the summer high season. Find a rental car with Discover Cars here.

Other than renting a car, bus and train are good options for getting to Martina Franca. There are bus and train links from Bari, Brindisi, Locorotondo, Alberobello, Ceglie Messapica, and many other destinations in Puglia too.

Make sure to check Tren Italia here for the best bus and rail connection in Italy to plan your journey.

Martina Franca’s railway station is located just southwest of the historic center and it’s close enough to walk which makes it a good town to visit if you don’t have a rental car.

Best Things to Do in Martina Franca Puglia

Wander around the Historic Center or ‘Lama’

The first thing you should do? Get your bearings with a wander around the Martina Franca Centro Storico.

As mentioned previously, Martina Franca has one of the most beautiful, Baroque historic centers of any of the towns in the Itria Valley, which immediately transports you to a mini Rome.

With elaborate wrought-iron balconies, grand Baroque facades of public buildings and churches and imposing squares, it’s a pretty picturesque place to get lost in for a few hours.

As you walk around you will, no doubt come across many of Martina Franca’s most iconic squares and feel free to be led by the rather well-informing street sights.

You’ll discover a maze of winding alleyways, white-washed buildings and Italian nonnas peeking down at the street from their balconies while their laundry dries high up over the street.

If you don’t quite feel up to exploring the old town by yourself or you want to learn a little more about Martina Franca’s history signing up for a local tour is a great idea.

Why not sign up for a Rococo and Baroque architecture tour to learn more about the history of the buildings or perhaps a wine and local products tasting tour to learn a bit more about the gastronomy of the area.

Visit Palazzo Ducale

Palazzo Ducale is one of Martina Franca’s most iconic buildings. Built in 1668 the palace functioned as the historical seat of government and nobility.

Today it still acts as the office of the civic government of Martina Franca. While the palace is pretty impressive on the outside, head in to see the noble, stone staircase leading up to the grand rooms on the first floor.

Upstairs you find multiple connected rooms decorated in elaborate frescos that have been semi-restored. The space is also used for contemporary art exhibitions so make sure to check out and see what’s on during your visit.

Outside Palazzo Ducale, you’ll also find the beautiful Piazza Roma with its beautiful flowers and fountain.

Check out Martina Franca’s Squares

Some of the best squares in Puglia are located in Martina Franca and I’m not just talking about the incredibly grand Baroque Piazzas Italy is known for.

Martina Franca has some amazing small, communal squares that are hidden from view by small street angles and buildings.

These small squares are often the epicentre of community life and if you visit at the right time of day you’ll notice older gentlemen gathering around the fountain to talk about the day and nonnas sharing gossip.

The best way to find these tiny squares is just to walk around and accidentally stumble into them as you explore. However, one of my favourites is located right behind Terre di Puglia mini market. Find it on Google Maps here.

Walk Through Porta di Santo Stefano

Nothing quite like entering an Italian city through its historical gates and that’s exactly what you can do in Martina Franca.

Keep an eye out for this imposing gate when visiting Palazzo Ducale as it’s right next door. This grandiose Baroque arch brilliantly leads visitors from Piazza XX Settembre into the historical heart of the city.

Peek inside Basilica Cattedrale di San Martino

Probably the most impressive church in the Valle de Itria, Martina Franca’s Duomo is unmissable when in the centro storico. 

Built in 1747 at the site of a late-Romanesque church, the building has undergone quite a few changes and restorations in its time.

With an exquisite Baroque facade towering over Piazza Plebiscito, you’ll also want to take a moment to peek inside.

Inside the Duomo, you’ll find a light and airy interior,  coloured marble columns and a grand, ornate altar. Make sure to also notice the beautiful paintings in the side chapels as they are pretty interesting.

Hangout on Piazza Plebiscito

Whether you decide to grab an aperitif at any one of the cafes and restaurants at sunset or just take a seat on the cathedral steps, spending some time in Piazza Plebiscito is a great way to pass the time in Martina Franca Puglia.

Piazza Plebiscito is probably the town’s most beautiful spot with the cathedral on one side, the small Chiesa del Monte Purgatorio and the Palazzo dell’Università on the other side.

Walk away from the cathedral and in a few hundred meters you’ll soon arrive at the equally beautiful Piazza Maria Immacolata or Piazza dei Portici as it’s also known.

Here you’ll find a grandiose, semi-circle building with arcades, baroque buildings with wrought iron balconies filled with flowers and cafes and restaurants everywhere you look.

It’s the perfect scene from everyday life in Martina Franca so grab a spritz, take a seat and watch life go by.

Seek out shade in Giardini Villa Madonna del Carmine

If you’re looking for the perfect spot to seek shade, relax for a while or even have a bite to eat-picnic style- head to this lovely little green space just outside the historic center.

You’ll be able to join the locals in taking afternoon siesta breaks under the pine trees and just take a well-earned break from exploring.

The park is a great place to relax if you happen to be in town when everything shuts down from about 3 pm until 6 pm.

People watch in the Piazza XX Settembre

One of the biggest squares in Martina Franca Puglia, this gorgeous tree-lined, rectangle-shaped area is the perfect welcome to the city. Featuring a number of clothing stores, cafes and bars it’s another great spot to relax over an espresso.

Around the perimeter of the square, you’ll also find the historic Teatro Verdi and the rather ornate Teatre cafe where you can learn a little more about the history of this very corner and rub shoulders with the locals.

Visit the Church of Saint Dominic

It’s hard to miss the church of St Dominic when trying to navigate the maze-like alleyways of the historic center. Another splendid Baroque-facade church with a light altar, simple frescos and numerous paintings.

Make sure to also notice the rather contemporary glass chandelier hanging over the main dome.

Villaggio Sant’Agostino

Housed in the former Agostiniane Romite Nuns convent, this spectacular building was built in the 17th Century. Many of the daughters of the wealthiest local families were welcomed here over the years.

The convent revolves around the central cloister but probably the best part of the building is its rooftop terrace which is decorated by statues of angels and offers some of the best views of Martina Franca.

In the Villaggio Sant’Agostino, you’ll also find an art gallery with quite a few historical paintings as well as the oldest bell in Martina Franca.

There’s also the church of Santa Maria Della Purita which is the only rococo-style church in Martina Franca.

Entrance to the church, cloister and refectory are free of charge however it costs €3 per person to access the rooftop terrace, wooden choir and picture gallery by guided tour only.

Tours are only in Italian at 10.30 am, 11.30 am and 5 pm.

Visit Taranto

Over on Instagram, I’m always getting asked ‘Is Taranto worth visiting?’ and I honestly think it is. Yes, it’s one of the poorest cities in Italy and its historical center is crumbling but it has a certain charm to it that’s difficult to explain.

Taranto has a lot of things going for it. Taranto has a gorgeous, yet crumbling historic center located on an island in the middle of the Ionian Sea. It’s famous for its mussels- a must-try when visiting.

It has a beautiful Duomo that’s a must-visit and it’s also home to what is without a doubt the best museum in Puglia, MArTa, an archaeological museum that showcases the history of these parts.

Things to do in Taranto also include having a sunset drink at Abbasce, visiting the prominent Arganose Castel and enjoying the city’s best restaurants.

For the best on Taranto, but sure to check the Puglia Map for the best things to do as well as where to eat and drink.

Check below for more ideas for top things to do in Martina Franca Puglia.

Where to Stay in Martina Franca Puglia

There are many great places to stay in Martina Franca or Locorotondo nearby which include masserias, Trulli and simple B&Bs.

Note that Martina Franca hotels are a little limited so it’s better to stay in a B&B, Airbnb or Trullo.

You might want to stay in the historic center if you don’t have a car, otherwise giving yourself a base in the area for a few days also makes sense.

Relais Santa Maria – One of the cutest B&Bs in town hosted by a local, friendly couple, rooms here are almost regal with their decor and facilities.

They also have one of the best breakfasts in Puglia- perfect before a day of exploring ahead. Check rates and availability here.

Relais l’Antico Pozzo – The perfect little apartment right in the heart of Martina Franca. The decor and detail here are stunning; a modern apartment with baroque flair- completely fitting for Martina Franca.

The small apartment is great for couples. Check rates and availability.

Trulli d’Itria – If you’ve rented a car and would like to stay a little outside the hustle and bustle of town, make sure this incredible trulli property is on your radar.

With four beautifully resorted rooms and common areas as well as a barbecue area, garden and pool, this is the perfect spot for a large group or family to use as a base to explore the area. Did I mention it has a sauna too? Check rates and availability here.

Where to Eat

Martina Franca restaurants capture local Puglian flavours with tradition and creativity. There are many great places to eat around town and you’ll find several amazing restaurants in the historic center. Here are my personal favourites.

Nausikaa – Tucked away down a cobbled side alley close to Piazza Plebiscito, this charming little restaurant is perfect for long and lazy lunches and dinners.

Serving a variety of creative Puglian cuisine like orecchiette, grilled fish dishes, fava puree and antipasti platters. Waiters here are also happy to recommend some local wine to go with your food.

Ristorante Four Seasons – Another extremely delicious option in Marta Franca, Four Seasons is a real dining treat. Don’t miss mouth-watering dishes like handmade tagliolini with black truffle, fava bean puree, artichoke carpaccio and a variety of meat and fish dishes.

They are mainly open for dinner but could also be open for lunch during the high summer season. It’s best to call ahead and check.

For all the best local restaurant recommendations in Martina Franca and beyond, get a copy of the Puglia Map– the ultimate resource for travel in Puglia.

Ready to plan your Martina Franca Puglia itinerary? Let me know your questions and comments below, I’d love to hear from you.

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